Marketing Campaign . Business Strategy
Wall Street Journal
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Created an Integrated Marketing Campaign for the American Marketing Association (AMA) Case Competition,
with the aim of enhancing brand recognition and increasing the number of subscribers for the Wall Street Journal.
The marketing campaign is founded on in-depth market research on buyer behavior
and employs a creative strategy that specifically targets college students as the primary audience for WSJ.
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Crafted an engaging email newsletter for the WSJ audience, centered around the concept of earning rewards (both knowledge and badges) as readers delve deeper into their reading habits, fostering a sense of motivation and enabling them to track their progress.
B2B Marketing Strategies
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Developed targeted digital marketing campaigns aligned with market research, the specific needs of the target audience, and their customer journey.
Iron Age
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Channels:
LinkedIn, Instagram, Facebook, Email